Everyone loves getting free promotional products – but, you need more than the same-old, same-old items if you really want to impress your customer base.
It’s not enough to offer generic lanyards and flimsy totes anymore. You have to think beyond that when preparing an event’s promotional items.
Consider how long of a day it is to attend a networking event or a conference. Think about what you’d appreciate being given to help get you through the day, and what would most speak to your target audience.
Those are the promotional products you should be investing in!
If your thoughts are drawing a blank, don’t worry. Here are 15 of the best promotional products for women to help you better reach your feminine audience.
T-shirts are a common promotional item, but for good reason. This is a promotional tool that will never become outdated. It’s something men and women alike are sure to be drawn to at the event and to enjoy long after their sessions are complete.
For women, being given a t-shirt upon arrival means they’re allowed to dress down a bit. It helps them relax and settle into the event by focusing on the agenda rather than what others think of their outfit.
Not to mention, there’s nothing better than curling up in a soft t-shirt after a long day. The ladies at your event will appreciate this promotional item when winding down after day 1 and when they need to throw on a lazy day outfit at home, too.
2. Headbands and Hair Ties
Every female professional knows not to show up at an important event with a hair tie on her wrist. Unfortunately, this means most ladies walk into a conference forgetting their emergency hair tie altogether!
This is the perfect opportunity for you to swoop in and save the day. Putting hair ties out for women to grab as they check in or sliding them into their bag is the surprise they need to ensure it’s going to be a good day.
3. Skin Care Products
While most events are fun-filled, insightful occasions that offer a lot of value to guests, they’re also very long. A woman’s face is not going to look the same at the end of the final session as it did when she arrived at the event that morning.
Some ladies’ skin will feel oily, while others will feel dry or even itchy. Thankfully, a bit of face moisturizer and a calming wipe can help with all of these issues. You don’t need to give your audience much, either, which means there’s no excuse for not adding this promotional product to your list of preparations.
4. Everyday Beauty Items
The skin care products listed above are just the beginning of a woman’s beauty routine. Every woman wants to look her absolute best, and she needs a full range of beauty items to do so.
If you’re already ordering small face wipe packets and lip balm for the ladies coming to your event, you may as well get them these promotional products:
- pocket mirrors
- nail files
- hand lotion
- lip balm
You don’t have to order every single beauty product under the sun. But, be sure to have a few essentials prepared and watch how well your female audience responds to it.
5. Travel Mugs
Here’s something most women and men can agree on as far as conferences go: coffee is a must-have item to get through the day. If not caffeine, at least water will help.
But, your guests need something to put their drink in!
Get them a custom travel mug to make the day go by much easier and for them to use long after your event is over. This is something those traveling to/from the event will enjoy as they prepare for their flights back home, and that everyone will find more use for later on.
Keep in mind that your guests’ day doesn’t end when your scheduled itinerary does. Whether you’re hosting a one-day event or a longer conference, some people are sure to be going out afterward. This is their time to let their hair down, relax, and really get to know the other attendees.
Providing them with custom koozies invites them to have fun. It encourages your guests to unwind a little before the next day’s events, and, it shows off your company’s fun side, too.
Whether someone takes a mint just before going out or if they need it to wake up in the middle of the day, they’ll be glad you provided these! Mints are another simple promotional product that go a long way with women.
Giving a woman mints helps her have a little more confidence during the networking cocktail hour and when she’s about to present. It’s refreshing and empowering.
You have to be prepared for the unexpected when planning an event. There may be something that goes wrong with one of the vendors or a food adjustment you have to make last-minute, among other things.
You may also have to move part of the event inside if it rains. Even if everything is going to be inside anyway, it’s still a good idea to supply guests with umbrellas if you’re in an area where rain is frequent.
Remember, the locals may know how to deal with sudden changes in weather, but those coming from out of town might not. Give them a helping hand and put promotional umbrellas out for people to grab. They’ll definitely appreciate you more for it.
9. Phone Chargers
This is something that usually falls on individual guests to prepare for, but that many often forget. There’s nothing worse than when someone is sitting in the middle of a lecture and realizes their phone is about to die – especially when the event is far from over.
Save your guests from this moment of panic by offering phone chargers at the door! These may sound like an expensive promotional product to invest in, but they’re more reasonable than you might think. The trick is to find the right vendors for such products and see if they’ll customize them for you, like dynamicgift can.
There is one positive thing that comes out of having a phone die in the middle of an event: it typically makes guests pay more attention. They’ll be more engaged with what a speaker is saying, and they may come up with bright thoughts of their own as the information soaks in.
Give your guests notepads to jot down all their insights with. This will help them better remember the knowledge shared by speakers, and it helps them prepare their questions, too.
It makes no sense to give out promotional notepads without offering your guests pens as well. Even if you decide to skip the notepads, at least get a few boxes of pens for the big day.
These are a common promotional product, but that’s only because they work! Promotional pens come in handy when a person’s pen runs out of ink or doesn’t even make it to the event. It also serves as a subtle reminder of you and your company after the event is over.
12. Essential Oils
This is a promotional product that is definitely female-centered.
It’s unique, thoughtful, and helpful. Essential oils can help your guests get through the day and unwind afterward as well. More so, they say that you’re willing to go above and beyond to create a great experience at your event.
Candles and essential oils are interchangeable. You can get one or the other and still make a memorable impression on your audience. If you’re not sure which of these options to get, order a handful of each then lay them out side by side at the event’s entrance and let people pick as they come in.
You’ll be able to build stronger connections with your audience this way by giving them a choice. This subtle action is empowering; it stands out for all the right reasons.
14. Custom Bags
It’s no secret that totes and other bags are a common promotional product. As such, you don’t want to get the average totes when trying to woo your audience of women.
Create a little more room in your budget to get nice, custom bags. Make them thicker and more sturdy or bigger and wider as a whole. Maybe even get totes with added pockets or bags with inside zippers.
There are huge custom bags that all your promotional products can fit inside of, and then there are small wristlets where guests can put their go-to items for the day.
You want your guests to have enough room for all of their event handouts, free promotional products, and personal belongings. But, having the wristlet on top of that makes organization much easier on them.
Deciding Which Promotional Products for Women to Get for Your Upcoming Event
The only bad thing about all of these promotional products for women is that you probably can’t afford to buy every single one for your event. Even if money isn’t an issue, it would be overwhelming to offer so many things at once.
You have to go through this list and pick and choose what best suits your audience. Don’t think of them as just women; go deeper and try to find what speaks to them most.
Health-related events will do well if they have essential oils and beauty products prepared. Traditional professional settings are ideal for travel mugs, notepads, and pens.
If you’ve been so busy planning this event that you’ve forgotten to prepare yourself for it, click here for some awesome outfit ideas to wear on the big day!